Sonda — Burghi

“Sonda” is a digital and physical service designed to reduce hidden energy waste inside our houses. It is a service composed of different touchpoints: an advertising campaign, a physical product and an online shared platform.

[ Role ]

Creative direction Creative direction Creative direction

[ Context ]

We are surrounded by electric devices, both in our homes and in our cities. But did everybody know that a TV, turned off, but still connected to power supply, consumes energy?  We don’t act but we consume, and we don’t even realize it.

[ Step 1 ]

Reveal the problem
↘ Printed awareness campaign

[ Step 2 ]

Create a habit
↘ “Sonda” device

[ Step 3 ]

Be part of the change
↘ Collective data aggregation web platform.

[ Credits ]

Produced during the master's degree in communication design at the Politecnico di Milano. Group project carried out with:
Bonfanti Sofia, Clericetti Giovanni, and Prinetti Tommaso